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Selected Work

Edllusion Entertainment

Repositioned and repackaged from birthday bookings to the luxury corporate and private event market.

Repositioning Identity Package design Promo direction Rate strategy
Edllusion Entertainment illusionist performing with dancers at a premium GTA event

Edllusion Entertainment

Illusion and stage entertainment, repositioned for the high-end corporate and private event market.

Great act, wrong shelf. The performance was already premium; the business around it was priced and presented like a birthday-party booking. Moving up-market is mostly a branding and packaging problem, not a talent problem.

What Riot Design did: brand identity and visual language, tiered show packages, promotional photography and video direction, rate restructuring, and marketing materials aimed at GTA event planners and luxury venues.