Pricing
Every price.
On the website.
Like it should be.
No “contact us for a quote” on things that have a knowable price. Here is what everything costs, what is included, and what the add-ons run. All figures in Canadian dollars, before HST.
Fixed quotes
Payment plans over $1,500
50% deposit to start
You own all files
01 — Learn
Online courses
| Course | What it covers | Price |
|---|---|---|
| Riot Starter 5 modules, ~3 hours | Idea validation, customer, offer, pricing, first 30 days. Worksheets, pricing calculator, intake form, free 20-min call. | $97 |
| Riot Launch Lab 12 modules, ~6 hours | The full build: research, naming, brand direction, business plan, money and cash flow, projections, Ontario admin, launch sequence. All templates. | $397 |
| Launch Lab + Consult Best starting point | Launch Lab plus a 90-minute Launch Strategy Session with Dan and a written action plan. | $597 saves $50 |
| Riot All-Access Annual membership | Every current and future course, monthly group Q&A calls, and 10% off all design services while active. | $797 per year |
| Course for teams 3+ seats | Launch Lab licensed for staff, partners or a cohort. Includes one group session. | $297 per seat, min 3 |
14-day refund on all courses, no argument.
02 — Consult
Consulting & business planning
| Service | What you get | Price |
|---|---|---|
| Discovery Call 20 minutes, video or phone | An honest read on your idea, what it will cost, and what to do first. No obligation, no pitch deck. | Free |
| Launch Strategy Session 90 minutes, in person or video | Deep dive on positioning, pricing, priorities and sequence. Written action plan afterwards. Credited back if you book a package within 30 days. | $250 |
| Business Blueprint 20–30 page written plan | Market and competitor analysis, customer profile, offer and pricing model, marketing plan, startup costs, 12-month revenue projection. Two revision rounds. | $1,450 |
| Investor / Lender Plan 35–50 pages + deck | Everything in the Blueprint plus 3-year financial modelling, cash flow, break-even, funding ask, risk assessment and a matching pitch deck. | $3,200 |
| Hourly Consulting Minimum 1 hour | For one-off questions, second opinions or work that does not fit a package. Billed in 30-minute increments after the first hour. | $175 per hour |
| Monthly Advisory Retainer 3-month minimum | Two hours of strategy time monthly, unlimited email questions, quarterly business review. | $450 per month |
03 — Money
Money & liquidity management
| Service | What you get | Price |
|---|---|---|
| Cash Flow Health Check | A 90-minute session on your numbers plus a written report: where the money actually goes, your break-even, your runway, and the three things costing you most. | $450 |
| Money Management System | Account structure set up, a simple owner-friendly tracking sheet, a bookkeeping workflow you will actually maintain, and rules for what gets paid when. | $950 |
| Liquidity & Working Capital Plan | A rolling 13-week cash flow forecast built with you, working capital requirement, buffer target, and a plan for the gaps including invoice terms. | $1,250 |
| Pricing & Profit Review | Analysis of current pricing and packaging, competitor benchmarking across the GTA, and a restructured price list with a rollout plan for existing customers. | $850 |
| Seasonal Cash Plan | A twelve-month cash map, reserve targets, and what to do in the quiet months so they stop being frightening. | $650 |
| Funding Readiness Pack | Statements organised, projections built, and the numbers a bank, BDC or grant program will ask for — prepared before you apply. | $1,450 |
| Plan | What you get | Monthly |
|---|---|---|
| Cash Flow Monitoring | Monthly forecast update, a short written read on what changed, and an email channel for the “can I afford this?” questions. | $350 |
| Money + Advisory | Everything above plus two hours of strategy time monthly and a quarterly business review. | $650 |
This is business consulting, not accounting, tax filing or investment advice. Read exactly what is and is not included →
04 — Brand
Logo & brand identity
| Package | Included | Price |
|---|---|---|
| Logo Essentials 1–2 weeks | 3 concepts, 2 revision rounds, primary + stacked lockups, black/white/one-colour versions, colour palette, font pairing, all file formats, full ownership. | $650 |
| Brand Identity Kit 2–3 weeks · most popular | Everything above plus 4–5 concepts, 3 revision rounds, submark and icon variants, full colour system, typography hierarchy, 12-page guidelines, business card design, social graphics. | $1,650 |
| Full Brand System 4–6 weeks | Everything above plus naming and tagline, brand voice guide, unlimited in-scope revisions, pattern and icon library, one packaging or menu design, signage and vehicle layout, 30-page guidelines. | $3,400 |
| Brand Refresh Existing businesses | Modernising an existing mark while keeping recognition. Updated files, palette and a rollout plan for signage, print and digital. | $1,150 |
| Naming Only Standalone | Name generation and shortlisting, Ontario business name search, domain and social handle check, and a rationale for the final three. | $750 |
| Item | Notes | Design fee |
|---|---|---|
| Business cards | Double-sided, print-ready, one revision round. | $250 |
| Flyer or rack card | Single or double-sided, any standard size. | $275 |
| Menu design | Up to 4 pages; +$60 per additional page. | $450 |
| Brochure / tri-fold | Layout, copy formatting, print prep. | $550 |
| Packaging or label | Per SKU, dieline setup included. | $650 |
| Roll-up banner | Standard 33×80″ retractable artwork. | $350 |
| Vehicle decal / partial wrap | Scaled to your vehicle template, installer-ready. | $650 |
| Storefront signage artwork | Sign-shop-ready vector files with dimensions. | $550 |
| Uniform / apparel artwork | Embroidery and screen-print separations included. | $300 |
| Print management | Sourcing, proofing and coordinating your run through GTA printers. Printing billed at cost, no markup. | $150 flat, per run |
05 — Web
Website design & development
| Package | Scope | Price |
|---|---|---|
| Launch Page ~1 week | One long-scroll page: offer, proof, gallery, contact form, map. Ideal for trades, solo services and pre-opening businesses. | $1,200 |
| Business Website 3–5 weeks · most popular | 5–7 pages, contact and enquiry forms, gallery, blog-ready structure, full local SEO setup, Google Business Profile connection. | $2,800 |
| Advanced Website 4–7 weeks | 8–14 pages plus online booking or scheduling, deposit collection, member or client areas, custom functionality. | $4,800 |
| Online Store 5–8 weeks | Shopify or WooCommerce, up to 40 products loaded, payments, shipping rules, Ontario tax setup, abandoned-cart email. | $6,500 |
| Custom Build Quoted per project | Portals, membership platforms, course delivery, multi-location or booking systems. | from $9,500 |
| Website Rescue 1–3 weeks | Fixing an existing site: speed, mobile layout, broken forms, security, and recovering access to domains or hosting you have lost. | from $650 |
| Extra page | Additional designed and written page beyond package scope. | $275 each |
| Plan | Included | Monthly |
|---|---|---|
| Essential Care | Managed hosting, SSL, weekly backups, security and plugin updates, uptime monitoring, 30 min of edits monthly. | $89 $890/yr |
| Active Care | Everything above plus 2 hours of edits monthly, daily backups, quarterly speed and SEO audit, 20% off new pages, 1-business-day response. | $189 $1,890/yr |
| Store Care | Everything above plus 4 hours of edits, product uploads, checkout monitoring, monthly sales report, same-day response. | $349 $3,490/yr |
Domain registration billed at cost and always registered in your name. No care plan required — you are free to host anywhere.
06 — Shoot
Photography & videography
| Package | Included | Price |
|---|---|---|
| Brand Session Half day, up to 3 hours | One location, planned shot list, 25–30 fully edited images of your space, team and work. | $650 |
| Full Brand Day Up to 8 hours | Multiple locations or setups, 60+ edited images plus vertical social crops. | $1,200 |
| Product Photography | White-background and styled lifestyle shots. Half day covers up to 20 products, two angles each. | $550 half day · $40/image |
| Food & Menu Photography | Half day, up to 15 dishes, styling included. Ready for menus, delivery apps, Google and social. | $750 |
| Headshots — individual 30–45 minutes | Multiple looks, 5 fully retouched finals, cropped for LinkedIn, web and print. | $250 |
| Headshots — team 4+ people, on site | Consistent lighting and background across the team, 3 retouched finals each. | $150 per person |
| Space & Interior | Wide and detail shots, lens-corrected, sized for Google Business Profile and your website. | $450 |
| Event Coverage | Candid and posed coverage with a social-ready preview set inside 24 hours. | $450 3 hrs · $850 full day |
| Package | Included | Price |
|---|---|---|
| Social Content Day | 8–12 finished vertical videos for Reels, TikTok and Shorts. Captioned, graded, licensed music, per-platform exports. | $1,400 |
| Brand Story Video | One 60–90 second hero film plus three social cutdowns. Scripting, interview direction, b-roll and music. | $2,400 |
| Promo / Commercial Full day, two-person crew | Concept and script, lighting and dedicated audio, a 30–60 second commercial plus cutdowns. | $3,900 |
| Testimonial Package | Up to three customer testimonials, each edited to 60–90 seconds with captions. | $1,100 |
| Event Videography | Coverage plus a 2–3 minute highlight edit and a short social cut within a week. | $1,200 half day · $1,900 full |
| Reels Bundle Edit only | Six finished vertical videos cut from footage you already have. | $650 |
| Editing Only | Cut, colour, sound, captions, graphics and exports of your own footage. | $350 per short · $110/hr long-form |
| Drone / Aerial | Licensed aerial footage and stills. Subject to Transport Canada airspace rules. | $400 add-on · $700 standalone |
| Plan | Included | Price |
|---|---|---|
| Quarterly Content Day | Four full shoot days a year. 30+ edited images and 6+ short videos each. | $1,050 per shoot day |
| Monthly Content Day | One full shoot day monthly. 30+ images, 8+ short videos, one long-form edit per quarter. | $950 per month |
| Shoot + Manage | Monthly Content Day bundled with the Growth social plan: we shoot it, cut it and post it. | $2,200 per month · saves $200 |
08 — Bundle & Save
Launch packages
The whole point of Riot Design. Buying the pieces together costs less and produces a business where everything actually matches.
| Package | What is inside | Price |
|---|---|---|
| Starter Launch Solo operators, trades, side businesses | Riot Starter course · Launch Strategy Session · Logo Essentials · Launch Page website · Business card design · Google Business Profile setup | $2,450 saves $445 |
| Idea to Launch The flagship · most popular | Riot Launch Lab · Launch Strategy Session · Brand Identity Kit · Business Website (5–7 pages) · Business cards + one print piece · Social Launch Kit · Google Business Profile & local SEO · 30 days post-launch support | $4,950 saves $1,255 |
| Full Riot Storefronts, restaurants, funded startups | Everything in Idea to Launch, upgraded: Business Blueprint · Money & liquidity plan · Full Brand System · Advanced Website or Online Store · complete print & signage suite · photography direction · Launch Campaign management · 90 days support | $8,900 saves $2,400+ |
| Rebrand & Relaunch Existing businesses starting over | Pricing & Profit Review · Brand Refresh · Business Website · print suite refresh · Social Launch Kit · relaunch campaign | $5,400 saves $1,000 |
09 — Add-Ons & Upgrades
Bolt anything on
| Add-on | Notes | Price |
|---|---|---|
| Rush delivery | Moves your project to the front of the queue and roughly halves the timeline. Subject to availability. | +35% |
| Extra logo concepts | Beyond the concepts included in your package. | $150 per concept |
| Extra revision round | Beyond included rounds, on any design deliverable. | $120 per round |
| Website copywriting | Written for you rather than formatting what you supply. | $180 per page |
| Brand guidelines document | Added to Logo Essentials, which does not include one. | $450 |
| Logo animation | 3–5 second animated logo for video intros, socials and screens. | $400 |
| Extra website page | Designed, built and written to match. | $275 each |
| Multi-language site | Second language throughout. Translation billed separately if needed. | +$900 |
| Online booking integration | Added to a Launch Page or Business Website. | $750 |
| Payment / deposit collection | Take payments or deposits directly on your site. | $550 |
| Additional products loaded | Beyond the 40 included in an Online Store build. | $12 per product |
| Additional edited images | Beyond the number included in a shoot package. | $12 each |
| Second shooter | Two angles, or simultaneous photo and video coverage. | $550 per day |
| Drone / aerial | Added to any shoot. | $400 |
| Stock photography sourcing | Licensed imagery curated for your brand. Licence fees billed at cost. | $200 |
| Extra social platform | Added to any monthly management plan. | +$250 per month |
| Additional strategy hour | Beyond what is included in a package or retainer. | $175 per hour |
| Trademark search assistance | Preliminary CIPO search and a plain-English report. Not legal advice; referral to an agent if needed. | $300 |
| On-site meeting beyond the GTA | Travel outside Toronto, Peel, Halton, York and Durham. | $0.70 per km + time |
The Fine Print, Unhidden
How billing works
Deposits
50% to book your slot and start, balance on delivery. Under $500, payment in full up front.
Payment plans
Anything over $1,500 can be split into three or four interest-free monthly payments. Just ask.
Taxes
All prices exclude HST. Ontario HST of 13% is added to every invoice.
What you own
On final payment, all source files, artwork and accounts transfer to you outright. Domains and hosting are always in your name.
Scope changes
New requests get a written quote before any work happens. Nothing gets added to your invoice as a surprise.
Cancellation
Cancel before work starts for a full refund of your deposit. After that, you are billed for the work completed and you keep it.
Third-party costs
Printing, ad spend, stock licences, domains and app subscriptions are billed at cost with no markup, or paid by you directly.
Quotes hold
Written quotes are valid for 30 days. Published prices here are reviewed annually.
Not sure?
The discovery call is free and Dan will tell you if a cheaper option serves you better. That happens more than you would think.
Next Step
Know what you need? Or need help deciding?
Either way it starts the same: a free twenty-minute call, and a fixed written quote before anything begins.
Or call 905-299-9114 · dankranstz@gmail.com
07 — Grow
Social media, SEO & launch
Ad spend is paid by you directly to the platform. Riot Design does not mark it up or take a percentage of it.