Circus Universe
Built from nothing by Dan, and the proving ground for everything Riot Design now sells to clients.
This is the one that came first. No client, no budget, no fallback — just a concept that had to become a bookable, repeatable, profitable act or it did not eat. Everything Riot Design teaches about positioning, pricing and making an offer impossible to forget was learned here, with real money on the line.
What it proves: Dan is not advising from the sidelines. He has built the thing, sold the thing, priced the thing wrong, fixed it, and done it again.