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One page, one next step

Every page you build should have a single thing you want to happen on it. Book the call. Get the quote. See the menu. Everything else on the page is either helping that happen or getting in its way.

Three buttons of equal weight is not three times the chance — it is a decision you have handed to someone who came to you precisely because they did not want to make it. Pick the one, make it loud, and turn everything else down.