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Journal

Line up your first ten customers before you open

Somewhere in your phone are the people who already said they would use this. Past clients, friends with the right problem, the person at a party who said it sounded like a good idea.

Message them individually — not a broadcast — before you open, with a date and a price. Ten paying customers in the first week changes everything: it pays for the launch, it produces your first reviews and photographs, and it means you are refining something real instead of waiting by a silent phone.