A person typing your kind of business plus a place name is already at the buying end of the day. A person scrolling a feed is not thinking about you at all.
So the free listing that decides which businesses appear on that map is worth more attention than the account you post to. Claim it. Fill in every field, not the easy ones — hours, service area, the categories, what you actually offer. Add real photographs. Post to it occasionally.
Most of your local competitors filled in about a third of theirs and never went back.